search engine optimization
Search Engine Optimization (abbreviated by SEO) is the process of designing, writing, coding, programming, and scripting your entire website increasing the chances that your web pages will appear at the top of search engine queries for your selected keywords. At GSHconsulting we work hard to understand what affects each website’s performance, and we continuously evaluate and update our search engine optimization methodology to reflect everevolving changes within the industries. We provide a portfolio of useful services for website owners, including
Our search engine marketing services start with identifying the keywords your target audience uses when searching for your products or services. It is a crucial step of the optimization process. You have to reach the right audience to generate a high return on investment. We can help you choose the best keywords based on search frequency and relevance to your website. Carefully targeting your campaign from the start will lead to greater success down the road.
The Internet is an extremely competitive marketplace. There are other companies targeting your keywords and reaching your potential customers. Analyzing your competitor’s online strengths and weaknesses can help you stay one step ahead and seize opportunities that come your way. Our professional search engine optimization team will take an in-depth look at the competitive marketplace for your chosen keywords and help you develop the strategies to reach the top and stay there.
Building relevant links from other websites is an intricate process. We employ a wide range of methods and techniques to attract valuable and relevant links to boost your rankings. We work hard to build a well-rounded link portfolio that includes many kinds of links and opportunities that will help you compete in the growing organic industry. Relevant, highquality links are one of the most important factors in determining how well a website will rank in search engines.
A winning content strategy is extremely important to online success. Search engines index new and unique content, which means there is a lot of SEO value to optimize your Internet presence. However, the final product needs to be more than just content for search engines. Good copywriting will not only help to increase your rankings, but aids in converting your visitors to paying customers. Our writers produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users.
Relevant and interesting information is a valuable tool that you can use to target an audience that will be receptive to your message. Online PR is an efficient and less expensive route than traditional public relations. Online press releases also add SEO and website optimization benefits by sending traffic and links back to your site. We will help you announce new developments in your company and make the most of the SEO and PR benefits.
With the development and recent improvements of smart phones, mobile search engine usage is increasing in popularity. Optimizing for mobile SEO solicits a unique strategy that facilitates quick and easy viewing of the most important information about your business. If you penetrate this market, you access your customers directly through their daily use of their phones.
Global search marketing targets international and multilingual markets so that companies can reach out beyond their national borders to a worldwide audience. At GSHconsulting, we help you employ the right strategies to effectively market yourself and build international search engine rankings.
A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. We will help you optimize your local business listings for these geographically focused searches. This enables your company to reach out to the local consumers and make it easier for those who shop local to find you.
We will help you target users who go online to compare products from different vendors, or search for an online store or product by category. By ranking well in these searches, your customers can find and buy your products with just a couple of clicks.
Modern search engine optimization can include a range of multimedia strategies to build rankings and drive traffic to your site. Search engines provide video results on related keywords. We will help you develop a multimedia campaign that complements your SEO efforts and allows you to reach a broader audience by optimizing videos for search engines.
Search marketing campaigns should be closely and regularly analyzed. GSHconsulting will set up analytics reporting on your site and offer professional consultiation and recommendations on how to take advantage of that data. We examine all of the relevant metrics and data related to your site visitors to determine which keywords and search engines are driving the most traffic, and which changes need to be made to your site to increase relevant traffic and conversions.
At GSHconsulting, we believe in being completely accountable to our clients. We provide a detailed account of your website’s key performance indicators so you can easily see the improvements made from our efforts. We want you to be confident that you’ve made the right decision by partnering with us.
SEO & SEA Plans
Defining the Starting Point
- Website Analysis
- SWOT Analysis
- Keyword Research
- Competitor Analysis
- Strategy Development
- Setup Analytics & Webmaster Tools
Tailored Solution for your Company
- Adapted to your needs
- Great to include outliers
- Preliminary Consultation included
- Free quotes and flexible payment options
Search Engine Advertising
Marketing Campaigns to Boost Your Success
10 % of campaign budget
- Full Cost Control
- No fixed fee
- Direct ROI
- Increased Revenue